Di Zhu¹ , Wei Wang²

1 Cuixi Academy of Biotechnology, Zhuji, 311800, China
2 Institute of Life Science, Jiyang College of Zhejiang A&F University, Zhuji, 311800, China
Author    Correspondence author
International Journal of Aquaculture, 2023, Vol. 13, No. 7   doi: 10.5376/ija.2023.13.0007
Received: 15 Aug., 2023    Accepted: 25 Aug., 2023    Published: 05 Sep., 2023

This is an open access article published under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Zhu D., and Wang W., 2023, Development and trend analysis of modern pearl market, International Journal of Aquaculture, 13(7): 1-7 (doi: 10.5376/ija.2023.13.0007)

Pearl is a natural gemstone widely used in jewelry and jewelry production, and its unique luster and texture make it a favorite in the fashion industry. The color, shape and size of pearls are different, so each pearl jewelry is unique. With the increasing demand of consumers for pearls, the pearl market is also developing. However, the pearl market is highly competitive, and brand building and innovation become the key. Market digitization and sustainability have also become important trends in the market. This review introduces the general situation of the current pearl market, explains the development and current situation of the pearl market, analyzes the market competition and trend, and looks forward to the development trend and change of the future market. It puts forward the aspects that the pearl brand needs to pay attention to, including innovation, digitalization, sustainable development and social responsibility, which provides a theoretical basis and feasible suggestions for the better development of the pearl industry and the pearl market.

Pearl market; Brand building; Technological innovation; Sustainable development